Partnercademy's Partnerships Masterclass course is the #1 Partnerships course on the internet, combining every topic a Partnerships Manager needs to know, equipping you with the skills & knowledge to further your career & CV!
Learn everything you need to know on Partnership Marketing, Brand Partnerships, Sponsorships, Influencer Marketing, and Affiliate Marketing.
Over 150+ lessons and 8+ hours of video content, plus bonus material including free eBooks and Downloadables to make you a better Partnerships Manager.
Login anytime and complete at your own pace. Plus message the instructor anytime with any questions you have. And everyone gets a course certificate for their LinkedIn profile & CV.
Welcome to this chapter
What will you get out of this chapter
FREE PREVIEWWhat is Partnership Marketing?
FREE PREVIEWBenefits of Partnership Marketing
How it fits into your business
Job Specification Example
Understanding Partnership Marketing - Quiz
The 10 Types of Partnership Marketing; 1-3
The 10 Types of Partnership Marketing; 4-7
The 10 Types of Partnership Marketing; 8-10
The Types of Partnership Marketing - Quiz
The 6 Partnership Objectives; 1-3
The 6 Partnership Objectives; 4-6
Deciding your Objectives - Quiz
Creating an Asset Audit
Exchange or Sell your Assets
The Asset Portfolio
Utilising your Assets - Quiz
Finding New Partners
Deciding the right partner brand
Deciding on your Partners - Quiz
Forming Strong Partner Relations
The Partnership Agreement Contract
Non-Disclosure Agreements (NDA)
Agreeing Campaign Elements & Guidelines
Mutual Terms & Conditions
Partner Relations - Quiz
Deciding Key Tactics
Establishing the Exclusivity
Integrated Partnerships
Tracking Campaigns
Creating Campaign Briefs & Road-Maps
Forecasting, CPA & ROI
Campaign Strategy & Planning - Quiz
Utilising Social Media & Other Departments
Utilising Influencers
In-Campaign Analysis & Optimisation
Launching your Campaign - Quiz
Was the Campaign a Success?
Analysing Campaign Results
Long Term Decisions
Campaign Results & Analysis - Quiz
The 6 Key Takeaways
Introduction to this chapter
What you will get out of this course
Introduction to Affiliate Marketing - part 1
Introduction to Affiliate Marketing - part 2
Introduction to Affiliate Marketing - Quiz
Types of Affiliate Marketing - part 1
Types of Affiliate Marketing - part 2
Types of Affiliate Marketing - Quiz
Understanding Affiliate Tracking, Networks & Agencies - part 1
Understanding Affiliate Tracking, Networks & Agencies - part 2
Understanding Affiliate Tracking, Networks & Agencies - Quiz
Understanding Lead Generation - part 1
Understanding Lead Generation - part 2
Understanding Lead Generation - Quiz
How to set up an Affiliate Marketing Channel - part 1
How to grow your affiliate channel; from zero to fifty affiliates overnight
How to set up an Affiliate Marketing Channel - part 2
How to set up an Affiliate Marketing Channel - Quiz
How to run a successful Affiliate Marketing Channel - part 1
How to run a successful Affiliate Marketing Channel - part 2
How to run a successful Affiliate Marketing Channel - part 3
How to run a successful Affiliate Marketing Channel - part 4
How to run a successful Affiliate Marketing Channel - Quiz
What is the best Affiliate Strategy for Advertisers - part 1
Different Affiliate Segment Strategies
What is the best Affiliate Strategy for Advertisers - part 2
Understanding Affiliate Diversification Strategy
Different Industry Strategies
What is the best Affiliate Strategy for Advertisers - Quiz
How to be the best Affiliate Manager you can be
How to be the best Affiliate Manager you can be - Quiz
Future Considerations of an Affiliate Marketer
Tips and Advice from a Professional Marketer
Welcome to this chapter
Introduction to Sponsorship Marketing
Understanding all types of Sponsorships
Examples of Sponsorships & why we focus on Branding
Fundamentals of Sponsorship Marketing - Quiz
Proposition - who and where are my audience?
Partners - finding Sponsorships & who is right for us?
Planning - key campaign decisions
Pricing - how much should you pay for Sponsorships?
Top 10 Sponsorship Campaigns
The 4P's of Sponsorship - Quiz
Working with agencies & negotiating packages
Scheduling assets across multiple campaigns
Sponsorship Contract Template
Negotiations, Assets & Arranging Sponsorships - Quiz
Key tactics across different types of Sponsorships
Various strategic approaches
Sponsorship Tactics & Strategy - Quiz
Understanding tracking methods - Traditional to Online
Attribution & Post Campaign Analysis
Attribution and Tracking your Sponsorships - Quiz
New opportunities to capitalise on
What the future holds
Top 4 Predictions for the Future of Sponsorships
My Top 4 Tips for Sponsorship Marketing
8 Key Takeaways from this chapter
Welcome to this chapter
FREE PREVIEWIntroduction to this course
Understanding the Influencer Marketing Channel
Is Influencer Marketing just glorified Affiliate Marketing?
What industries does Influencer Marketing work best for?
Understanding Influencers - Quiz
Types of Influencers
What’s the difference between Macro vs Micro Influencers?
Types of Influencers - Quiz
Finding and deciding your Influencers
What attributes should you look for when deciding your Influencers?
Finding and deciding your Influencers - Quiz
How to get the most out of your Influencers
How to nurture an Influencer Relationship
How to get more out of an Influencer
How to get the most out of your Influencers - Quiz
Influencer Campaign Strategy
Influencer Campaign Strategy - Quiz
Tracking Influencer Performance
Understanding Marketing Attribution
Tracking Influencer Performance - Quiz
Tips & Advice from a Professional Marketer
Introduction to this chapter
What are Brand Partnerships?
What are Brand Partnerships - Quiz
The Three Main Types of Brand Partnerships
Quiz: The Three Main Types of Brand Partnerships
What do you want your Partnerships to achieve?
Quiz: What do you want your Partnerships to achieve
Understanding Assets & Deciding Partners - part 1
Understanding Assets & Deciding Partners - part 2
Quiz: Understanding Assets & Deciding Partners
Everything you need to know about Integration Partnerships - part 1
Five great examples of integrated brand partnerships online
Integration Partnerships – Requirement or Benefit
Everything you need to know about Integration Partnerships - part 2
Quiz: Everything you need to know about Integration Partnerships
Everything you need to know about Reward Partnerships - part 1
Everything you need to know about Reward Partnerships - part 2
Case Study: How one brand doubled revenue for 6 consecutive years
Quiz: Everything you need to know about Reward Partnerships
Everything you need to know about Awareness Partnerships - part 1
Everything you need to know about Awareness Partnerships - part 2
Quiz: Everything you need to know about Awareness Partnerships
Tips and Advice from a Professional Partnership Marketer
Bonus Article: Six dos and dont’s of great partnership marketing
Bonus Article: How to analyse a partnership campaign both online and offline
As well as a certificate in Partnerships Masterclass, students also get an abundance of additional bonus material...
Students also get a collection of free expert eBooks to further boost their Partnerships & Affiliate knowledge. These include Partnership Marketing, Brand Partnerships, Sponsorships and Affiliate Marketing. These total over 500+ pages of extra material for all students.
Students also receive a huge range of free Downloadables & Templates to help with their day-to-day partnerships. These include free contract templates, NDA's, excel management templates, campaign T&Cs template, and maps & funnel templates.
Join thousands of professionals who have taken the course and improved their partnerships knowledge & careers!
Thousands of professionals who have now taken our course. Here are just some of our great testimonials from Partnercademy Alumni...
“I looked everywhere for a partnerships course and finally found the Masterclass. It's such a well rounded, nicely structured and complete course. As a Marketing Manager, this one has helped me massively, particularly the sponsorships chapter. ”
Karla I.
“I was having a hard time finding learning resources on partnerships. I was approached by a large company to partner with my organization but I didn't know where to start. This course was the answer to my prayers. I can't wait to put this new knowledge to the test.”
Shannon S.
“Even though I have a couple of years of partnership marketing experience, this partnerships masterclass course really helped elevate my career. Since taking the course I've been promoted. It's probably the online best partnership marketing course out there.”
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“I rarely leave reviews but this is one of the most comprehensive marketing courses out there. Very illustrated with real-life examples from the biggest brands in the market. I highly recommended to anyone who wants to apply core marketing partnerships techniques.”
Andrew A.
“I found the Masterclass course really informative and I'm going to take away a lot of the tips and techniques and use them in my current partnerships. The instructor has done a great job at splitting out the topics into step by step sections, and I enjoyed the quizzes too. I'd recommend it, 5 out of 5!”
Mikeel C.
The course costs £45.00 - plus includes hundreds of £'s worth of free eBooks & templates.
Partnercademy's Masterclass Course is run by affiliate & partnerships expert James Cristal, founder of Partnercademy. He's amassed over 10k students on his Udemy courses and 500+ reviews. You can view the instructor's Bio on his LinkedIn here: https://www.linkedin.com/in/jamescristal/
Students can view even more reviews for the courses that make up the individual chapters of this course on our Udemy page here: https://www.udemy.com/user/partnercademy/
The course can be accessed anywhere, anytime, as long as you have internet connection. There is no time limit to complete the course, and you can still get your course certificate even if you haven't completed the course in full.
You can download the certificate once you have paid for the course. Students can download it anytime, even if they have only just started the course. It can be found in the final section of the course which you can skip down to.
We say this is the the number one rated Partnerships course on the internet, and that's because we have the highest number of enrolled students and most number of reviews and 5 star reviews of all Partnerships courses. Employers highly respect the Masterclass course for it's content, practical examples and day-to-day techniques and tactics that are shared throughout.
The bonus eBooks and Downloadables are there to help you even further in your Partnerships career. The eBooks equip you with even more knowledge on Partnership Marketing, Affiliates, and Partnership Strategy. While the downloadables are there to help you with your day to day management of partners, plus strategy templates to impress senior management.
